Let’s talk about working
with families
After educating, talking and listening to parents for over 20 years, I bring knowledge, skills and specialist insight for organisations and brands working with families.
I work with businesses & organisations to build trust and relationships with expectant and new parents during this time of challenge and change.
Advising on & developing:
- parent-facing resources and communication
- effective engagement strategies
- campaigns, content and products that reflect real parent needs
- real insights into parent behaviour, concerns and experiences
- a unique programme of resources and support for parents
- workshops, talks and specialist insight sessions
To achieve:
- being a trusted authority with insight into real parent concerns and experiences
- a real connection with parents, to see where they are overwhelmed and what information and support they are missing
- a strong reputation for understanding and working with parents
- informing parents with evidence and experience led knowledge
“You have a unique ability to understand our
needs and questions, to validate and normalise
our experiences in pregnancy and as new parents. “
“I cannot recommend Janine enough- if you are pregnant or you are a new parent, her support will be invaluable!
“Your knowledge and support is tremendous!”
“You provide a common sense approach that just makes sense.”
Experience & expertise
After working with parents and organisations, I bring a wealth of knowledge and skills to organisations who are looking to work with and support expectant and new parents.
My personalised approach means I can work with parents in a unique way and I can provide insights into parent needs, behaviour and stress points
- 20+ years of antenatal/postnatal practice
- knowledge and understanding of pregnancy, birth, babies and early parenting
- experience supporting thousands of families with resources, workshops, small group discussions and 1:1 sessions
- knowledge of pregnancy, birth, babies and early parenting
“Janine has an excellent understanding of both academic and clinical environments, including pressures and constraints within which research and healthcare teams work. This enables her to build strong relationships with researchers, clinicians and public contributors, while constructively challenging researchers and health care professionals to think differently and keep the perspectives of people at the centre of our work.”
Raya Vinogradov
Senior Research Radiographer Sonographer
Newcastle Hospitals NHS Trust
Over the last 20 years, I have worked closely with expectant and new parents, talking with them about pregnancy, birth, babies and life as a parent.
These are some of the themes that have emerged from thousands of conversations:
- pregnancy, birth, babies and parenting are all individual
- needing to build confidence is very normal
- it can feel as though there is a “right” way to do things
- mums can develop self-imposed pressure to have the perfect birth or to be the parent who has all the answers
- no parent knows what they are doing: everyone is learning as they go
- support and understanding makes a significant difference to a parent’s experience
- there isn’t always a simple fix but acknowledging the challenges, and having space to talk them through, can make a huge difference
“Janine really understands parents. She listens, reassures and provides information and options, without telling anyone what to do.”
Dr Allison Farnworth
Associate Professor of Maternal and Family Health
Northumbria University
As an experienced antenatal and postnatal practitioner, years of working closely with parents has informed my practice, helping me develop a distinct conversation‑led approach. Talking with parents comes naturally because I am genuinely interested in their experiences and the impact these conversations can have.
I am passionate about making a meaningful difference to expectant and new parents, with conversations, community and a foundation of reliable information, based on evidence and experience. My approach isn’t about telling parents what they should be doing, it is about listening, understanding and offering reassurance and support.
I help organisations engage with and support parents in a way that is both unique and effective.
I would love to work with you
I work with parents, businesses and organisations everywhere
How can I help you?
Smith Consultancy Ltd
Registered in England & Wales
Number: 16176433