Let’s talk about working
with families
After educating, talking and listening to parents for over 20 years, I bring knowledge, skills and specialist insight for organisations and brands working with families.

I work with businesses & organisations to build trust and relationships with expectant and new parents during this time of challenge and change.
Advising on & developing:
- parent-facing resources and communication
- effective engagement strategies
- campaigns, content and products that reflect real parent needs
- real insights into parent behaviour, concerns and experiences
- a unique programme of resources and support for parents
- workshops, talks and specialist insight sessions
To achieve:
- being a trusted authority with insight into real parent concerns and experiences
- a real connection with parents, to see where they are overwhelmed and what information and support they are missing
- a strong reputation for understanding and working with parents
- informing parents with evidence and experience led knowledge
“You have a unique ability to understand our
needs and questions, to validate and normalise
our experiences in pregnancy and as new parents. “
“I cannot recommend Janine enough- if you are pregnant or you are a new parent, her support will
be invaluable!
“Your knowledge and support is tremendous!”
“You provide a common sense approach that just makes sense.”
Experience & expertise
After working with parents and organisations, I bring a wealth of knowledge and skills to organisations who are looking to work with and support expectant and new parents.
My personalised approach means I can work with parents in a unique way and I can provide insights into parent needs, behaviour and stress points
- 20+ years of antenatal/postnatal practice
- knowledge and understanding of pregnancy, birth, babies and early parenting
- experience supporting thousands of families with resources, workshops, small group discussions and 1:1 sessions
- knowledge of pregnancy, birth, babies and early parenting

Over the last 20 years, I have worked closely with expectant and new parents, talking with them about pregnancy, birth, babies and life as a parent.
These are some of the themes that have emerged from thousands of conversations:
- pregnancy, birth, babies and parenting are all individual
- needing to build confidence is very normal
- it can feel as though there is a “right” way to do things
- mums can develop self-imposed pressure to have the perfect birth or to be the parent who has all the answers
- no parent knows what they are doing: everyone is learning as they go
- support and understanding makes a significant difference to a parent’s experience
- there isn’t always a simple fix but acknowledging the challenges, and having space to talk them through, can make a huge difference
As an experienced antenatal and postnatal practitioner, years of working closely with parents has informed my practice, helping me develop a distinct conversation‑led approach. Talking with parents comes naturally because I am genuinely interested in their experiences and the impact these conversations can have.
I am passionate about making a meaningful difference to expectant and new parents, with conversations, community and a foundation of reliable information, based on evidence and experience. My approach isn’t about telling parents what they should be doing, it is about listening, understanding and offering reassurance and support.
I help organisations engage with and support parents in a way that is both unique and effective.
I would love to work with you


I work with parents, businesses and organisations everywhere
How can I help you?
Words used to describe working with me
• professional • approachable • effective • empowering • skilled • thorough • practical • knowledgeable • reassuring • warm • invaluable • organised • instinctive • honest • reliable • considerate • respectful • friendly • resourceful • efficient • genuine • compassionate • empathic • supportive • helpful • engaging • motivated • curious •







